Lessons Learned About Businesses

June 18, 2016

Tips to Choosing a Rug Cleaning Service Provider In case that you wish to presence the elegant appeal that your oriental rugs have, you should consider cleaning them. One of the found best ways in order to get the rugs cleaned would be through hiring a professional rug cleaning service. To get the assurance that your carpets are cleaned properly, you should make sure first that you are hiring the right rug cleaning company. If you wish to be placed on the safer side, try to take note on some things below. The first important one that you need to consider would be on the experience of the service provider. The company should at least be operating for not less than 10 years. This in fact will give assurance that the firm has its focus in cleaning rugs.
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For a person to be a certified rug cleaning specialist, they need to go through a rigorous cleaning and practice to which made them professionals in this area.
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The body to which certifies a rug cleaning specialist would be the institute of inspection, cleaning and restoration or known as IICR. In order to gain confidence that your rug is going to be cleaned properly and safely, try choosing a service provider that comes with this certification. Another addition with certification would be to make sure that the service provider have the right cleaning equipment. This actually means that the service provider you choose should have the right kind of washing and dusting equipment. You also need to make sure that the professional have specialized drying facilities. When you wish to get guarantees that the service provider are using the right kind of equipment’s for the job, try to visit their office. To get assurance on the safety of your rug, you need to try to avoid some service providers that hoses your rugs on a concrete floor and also uses hard type of chemicals. Good rug cleaning service providers must actually give you the quality quotes that you need before your pick up your rug. When you wanted to get assurance that the service provider will be able to give you with an approximate quote, it is best that you give more information as you possibly could. It is in this case where you need to tell the professional about the fiber that is used to making the rug. The fiber that is used could be silk, nylon, wool, sisal or any other type of materials. For the rug to retain its original look, it is best to hire a firm which offers rug repair service. It is best if you actually select a professional that will be able to offer you with other kinds of services like rug patching, fringe repairs, edge binding and rug reweaving.

Why The Automotive Sector Can Still Benefit From Outdoor Advertising

August 30, 2015

From the very beginning, the motor car and outdoor advertising have been very closely connected. Indeed the development of modern Out Of Home advertising mirrors that of the automobile itself.

As the automobile became the predominant form of road transport, OOH advertising steadily evolved to meet the needs of a growing and increasingly sophisticated motoring audience. The construction of hundreds of miles of A-roads and later motorways provided unprecedented opportunities for automobile advertisers to reach out to thousands of drivers and passengers all over the country through large-scale billboard advertising.

Building brands

Car manufacturers were quick to recognise the importance of OOH advertising which was uniquely situated to reach out to their target audience. Early on in the 20th century, billboard advertising began to be extensively used for the purpose of brand building by automobile advertisers.

Despite the development of radio, television and more recently even internet advertising, OOH advertising remains as popular as ever with car manufacturers looking to build a brand or increase awareness. The abundance of billboards and poster advertising still to be found along most of Britain’s major roads proves that this simple but effective form of automotive advertising has endured the test of time.

Modern automotive advertising

Just like the automobile industry which has been evolving since the introduction of Ford’s Model-T, OOH advertising has experienced constant innovation with changes in the materials being used, as well as technology developments such as digital screens. Automotive advertising has been quick to embrace these developments.
Nissan chose digital OOH advertising to generate awareness of the distinctive new limited edition Nissan Juke Kuro, a departure from other models in its class. The Urban Adventurers theme was selected to convey a constant brand message to the target market of brave, dynamic and adventurous men. It emphasised the ‘cross over’ nature of the vehicle – both a smart business and a sporty leisure car.

Nissan ran a 14 day campaign on blowUP Media’s high quality Super Motion digital screen in a busy central city area of Birmingham. The interest generated by this campaign contributed to what turned out to be Nissan’s most successful launch ever.

A growing number of automotive brands are starting to integrate OOH advertising into their wider press, TV and social media campaigns to reinforce the marketing message and increase campaign awareness to unprecedented levels. VW ran a three-stage campaign in 33 countries to introduce the VW Golf VII, combining poster advertising with online promotion and TV adverts. Great focus was put on online aspects and interactivity from the start of the campaign. A website was used to instigate lively discussions about the Golf Vll on social networks such as Facebook, Twitter and Google+